Seattle Condo Case Study
Just Sold | 5% Above Asking Price
Kauvion Codnos | Unit #201
Asking Price $395,000
Sales Price $415,000
Situation | Objective
Our team took on a tough challenge with a 2 bedroom condo located right on 99 (Aurora) in the Fremont neighborhood. This hurdle did not deter our feelings about the unit or the potential target market. We competed for the listing and earned the right to represent the seller. Our approach and our resume with condos is always an added feather in our cap when interviewing with prospective sellers. We believe we are the best condo team in Seattle.
Marketing and Sales Strategy
The marketing/sales process started with a very important approach towards the potential issues that come with marketing a property right on a major highway. Highway 99 is a 50-55mph thoroughfare running right down the spine of Fremont. We had to accept the fact that buyers may be deterred. We focused on what we did have, not what we didn’t. That meant a significant amount of prep work in getting the unit ready. We painted, addressed some interior issues in the common area and basically had the unit in perfect condition prior to the staging install.
The staging and professional photos could not have been better. We used these two components of the sale to really drive interest not only in Seattle or domestically but tried to expand our reach internationally as well
Finally connecting with an international buyer, we negotiated a multiple offer situation that increased our sellers asking price from $395,000 to $415,000. This was an all cash offer that closed in less than 3 weeks. Our seller was pretty happy with the results :-).