Just Sold, Capitol Hill Condo, 4% Above Asking Price
Seattle Condo Case Study
Situation | Objective
Our team was contacted by the owner of this unit in early 2016. The owner followed our blog and had been impressed with the increase in sales activity in the Capitol Hill neighborhood throughout the year. The unit had been rented for years and this was the owner’s first opportunity to sell the Seattle condo in a market they felt comfortable with. We walked them through the process by reviewing our marketing plan, our analysis of value and our strategy moving forward. We picked a launch date an the rest was history.
Marketing and Sales Strategy
Every marketing strategy is different. It is very conditioned upon the neighborhood, the sales data, the unit condition, the timing and the enthusiasm of the seller after we make our recommendations.
We deployed a marketing strategy for this particular property that included staging, photography, video and a full scale marketing blitz. The key was that the listing would be going on the market in November. Listing and selling around the holiday season has its pros and cons. We felt comfortable given the market condition to proceed.
We had a tremendous results with this particular sale. The unit sold in less than 2 days to a buyer that had lost out on multiple units in the past. They were inclined to write a GREAT offer immediately after we went on the market to convince our Seller that they should not wait for other competing offers. In doing so, they presented an offer that was 4% higher than our asking price with very little contingencies. This was a perfect result for our seller who was focused on selling to a qualified buyer with a strong certainty of closing.
Here was the review left by our client:
“I am delighted to have the opportunity to provide a recommendation for Jeff Reynolds. I have never given any person or business 5 stars for performance; but in this case it was justified. Jeff Reynolds is a consummate professional in every way. In 20 years of real estate transactions I have never had a sale go more smoothly. I contacted Jeff with a need to sell my apartment within 2 months -before the end of the year for tax reasons. He did not promise he could but said he was confident that he could -like I said, a professional. He actually sold it the first day it was on the market at above asking price. He handled every single detail so that I had zero stress with the sale. My husband and I could not be happier. -JAE”