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Just Sold, Insignia Towers 1802S

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Seattle Condo Case Study

Insignia Towers | 1802S 
Asking Price $925,000
Sale Price $915,000

Situation | Objective
We were referred a high end client who was relocating their family to Silicon Valley. The objective was to develop a creative marketing and sales strategy that would compete with the new construction condo developer who was selling the remaining 14% of inventory in the 2015 twin tower condo project. The client’s ability to move was not conditioned upon the sale of this condo but was extremely important.

Marketing and Sales Strategy
The challenge was obviously competing with the marketing budget of a multi-million dollar condo development. We had to create some differentiation. We were flawless with our photography and hired a production team to film a 4K video vignette that we distributed both domestically and internationally. Our goal was to focus on the amenities of the building and the proximity to the core of Downtown Seattle. 

Result

Our marketing received a lot of positive feedback and the response from the market was excellent. We sold the property in 31 days and our client is currently relocating to California. It was a successful venture – our seller was happy with the results. 

High Rise Living At Insignia Tower | Unit #1802S from Urban Condo Spaces on Vimeo.

Interested In Selling Your Condo?

SeattleCondoBroker.com was designed by Jeff Reynolds. It was built to display the un-paralleled Seattle condo service for buyers, sellers and condo enthusiasts. In partnership with UrbanCondoSpaces.com, we invite you explore past sales, current listings, market data, new projects reviews and more. Jeff and his team of Seattle condo experts are the number one real estate team in Seattle, Washington.

Jeff Reynolds

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Sold, Escala 1920 4th Ave #1409

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Seattle Condo Case Study

Escala Condos
1920 4th Ave #1409
Seattle, Wa 98101

Asking Price – $635,000
Sale Price – $635,000

Situation

We sold this unit to our client in 2010. Thankfully, it was a great time to acquire the property. Values in Escala were depressed from the recent recession and we were able to strike a very solid price from the previous owner. The reasons for selling were very simple. Through our own research, we learned of two major projects that were in planning on two adjoining sites. Both of these projects could have a major impact on the value of the unit and certainly would greatly decrease the natural light. Once our client was on board with proactively selling the unit, we put a plan in place to execute.

Strategies & Tactics

The goal was to be transparent with buyers about the proposed neighboring developments. We took a similar approach to many of our other sales with professional photography, video, light staging (thanks to our clients great taste in furniture) and we deployed a very robust social media campaign. We sent out our signature “just listed campaign” and reached out to our downtown brokers network.

Result

Given the complexity of this particular sale, we realized that we likely wouldn’t sell at or below the average days on market timeline. With that said, we aggressively pursued multiple offers and set a review deadline a week from when we listed the condo. We received 2 offers. We were disappointed to hear that our buyer backed out of the sale just 3 days into the contract. We put the condo back on the market, procured an offer in less than a week and immediately put our closing plan in place. The buyer profile was an executive level Amazon employee who was re-locating from San Francisco. Our seller appreciated our tenacity in quickly getting back under contract and seemed to be very happy with the results.

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SeattleCondoBroker.com was designed by Jeff Reynolds. It was built to display the un-paralleled Seattle condo service for buyers, sellers and condo enthusiasts. In partnership with UrbanCondoSpaces.com, we invite you explore past sales, current listings, market data, new projects reviews and more. Jeff and his team of Seattle condo experts are the number one condo team in Seattle, Washington.

Jeff Reynolds

Urban-Condo-Spaces